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网站营销推广策略

来源:尚品中国| 类型:营销| 时间:2012-08-15
营销策划及组织
Marketing planning and organization
北京BOB体官网手机版企业尚品中国:网站初期实行“病毒式营销”。通过朋友邀请加入,网站推广。首先在高校内进行推广,拉朋友、同学进入该网站。这是网站聚合人气时期,也是关乎网站未来成功的关键时期。大家将通过各大学校论坛,贴吧、高校学生代理实施营销。具体主要是通过全方位的立体推广,让大家了解大学生创业联盟、使用大学生创业联盟、进而推广大学生创业联盟。
The Beijing website construction company luxuries China: early implementation of " viral marketing website ". Through a friend invited to join, website promotion. First in Colleges and universities to promote, pulling the friends, students enter the site. This is the site polymerization popularity period, is also about the site of the future success of crucial period. We will go through each university forum, post bar, college students' implementation of agent marketing. The concrete is mainly through a full range of three-dimensional extension, let everyone know the students union, the use of College Students Venture Alliance, and promote the students union.

对于网站成长与发展,大家的营销目标用户先由原来的仰恩大学学生,接下来向其他高校推广。这时的网站已经聚集相当多的资源和美誉度。但大家的在这一时期的营销应该是长远和忠诚度的营销。大家的团队不赞成仅仅立足于周边高校的营销。大家希翼在一些一级城市做网站推广。施行营销中的“先难后易”策略。这样的结果是不仅扩大网站的知名度,而且他们的行为和这些地区的推广成功会对其他人群和二线城市产生极大的示范作用。
Website for growth and development, our marketing target user first from the Yang'en University student, next to other colleges and universities to promote. The site has gathered considerable resources and reputation. But we in this era of marketing should be long-term and loyalty marketing. Our team didn't approve only based on the surrounding colleges and universities marketing. We hope that on some level city site promotion. Implementation of marketing in the " difficult " strategy. Such a result is not only to expand the popularity of the website, and their behavior and the region to promote the success of other people and city have a great role model.

目标市场及其分析:
Target market and its analysis:

准确的目标市场细分是网站推广成功的的关键。
Accurate market segmentation is the key to success of website promotion.

大学生创业联盟的用户群立足于在校大学生或者是应届毕业生,及其它想要,或者将要自主创业的毕业大学生提供服务。这些大学生是时尚与网络的追逐和建设者。他们这些群体即稳定而又具有可塑性。
College Students Venture Alliance group of users based on college students or graduates, and others want to start their own businesses, or graduate students to provide services. These students are fashion and network chase and builder. These groups that stability and plasticity.

大学生对网络诉求多样化,但以娱乐消遣为主。根据“使用与满足”学说,大学生对网络学问的需求有认知的需要、情感的需要、个人整合的需要、社会整合的需要、舒解压力的需要等。在大学生中,网络学问消费的诉求主要表现在以下方面:通过网络游戏、网络音乐、网络影视、网络文学等实现休闲娱乐诉求;通过从事博客、播客等活动,表达个人的情感、思想;通过在网络中参与讨论、聊天等实现情绪宣泄和自我调节;通过电子邮件、即时通信实现社会交往和社会参与;通过博客等实现个人信息诉求,塑造自我形象;使用搜索引擎、远程教育等学习与管理平台实现个人常识更新等。还有就是大学生的模仿和从众心理较为普遍。而大家的创业平台应该可以先把大学生创业这个主打领域做大做好,这就需要一个长期,并且稳定的集体,需要有热心的斑竹及一批具有思想,并且能够付诸行动的活跃会员。并且以此逐渐扩展论坛的其他领域的涉猎,这样多元化的模式才能够满足于当今大学生的多元化的生活方式,及对多方面常识的求知欲,以此来适应当前激烈的网络竞争。
The university student to the network demand diversity, but mainly to entertainment. According to the " uses and gratification theory, " the university student to the network culture needs need for cognition, emotional needs, personal integration needs, social integration needs, ease the pressure on the need to wait. Among college students, network culture consumption demand is mainly manifested in the following aspects: through the network game, network music, network television, network literature achieve recreational demand; through blogs, podcasts and other activities in the expression of personal feelings, ideas, through the network; participate in discussions, chat to achieve emotional catharsis and self-regulation; via email, instant communication to realize social interaction and social participation; through blogs and other personal information demand, model self-image; use search engines, such as distance education learning and management platform for realizing personal knowledge updating. There is a college student and a parody of conformity psychology general. While our business platform should put the students the main field to expand, it needs a long-term and stable, the collective, have enthusiastic, and a number of ideas, and the ability to put into action the active member. And then gradually extended to other areas of reading forum, such that a plurality of patterns can meet in the present-day college students' diversified lifestyle, and more knowledge of thirst for knowledge, in order to adapt to the current fierce competition in the network.

市场推广及手段:
Market promotion and means:

1、搜索引擎登录
Search engine log

据分析中小型网站大量的流量都是来自搜索引擎,有的网站流量百分之八十以上来自搜索,BOB体官网手机版好可以登录各大搜索,广大的客户才可以在百度等搜索上搜到网企业的网站。
According to the analysis of medium or small website a lot of traffic comes from search engine website traffic, some eighty percent above comes from search, website construction can log in each big search, the majority of customers can be in Baidu search search network enterprise website.

2、搜索竞价广告
Ads Search about

现在企业最常用的应是搜索竞价的广告,较常用的百度竞价(百度目前新推出专业版)和google的关键词广告即谷歌 AdWords 。
Now the most commonly used should be the search for advertising, more commonly used ( Baidu Baidu for the launch of the new professional edition ) and 谷歌 谷歌 AdWords keyword advertising.

3、搜索引擎优化
Search engine optimization

这个就是大家常见的SEO网站优化,针对企业网站的分析,对相关的关键词,在搜索引擎做一下优化,可以排在各大搜索的前面,可以为企业带来相关的转化。 
This is all common SEO website optimization, for enterprise website analysis, the relevant keywords in the search engine optimization, do, can be ranked in the search of the front, can bring for the enterprise relevant transformation.

4、友情链接
Links

作好友情链接对网站也可以带来相关的流量和排名,企业在作友情链接时要注意对方网站的相关性,要和自己企业的网站内容有相关。
For links to websites can also bring the relevant traffic and ranking, enterprises in the links to other websites relevance, and their own company website content related.

5、网站网址的链接
Website links

现在有许多网站网址比如hao123,265等,但是大多数企业加入话比较困难的,可以找一下行业类的网站网址加入。
There are now many websites such as hao123265, but most enterprises to join the words more difficult, can look for industry website URL to join.

6、购买外链
Purchasing chain

现在搜索收录,在搜索里面网站权重来说,如果网站有足够优秀的外链,企业网站的排名会高,搜索收录的也会多和快,买外链接时要注意网站的相关性和是否收录正常。
Search now included, inside the search website weight, if the site has enough good outside catenary, enterprise website will rank high, search results will more quickly, outside buying links to the attention to the site of the correlation and is indexed to normal.

7、BBS论坛推广:
BBS forum to promote:

不要直接发广告: 这样的帖子很容易被当作广告贴被删除。
Don't send advertising: this post is easy to be used as the ads be removed.

用好头像,签名: 头像可以专门设计一个,宣传自己的品牌,签名可以加入自己论坛的先容和连接,要让你论坛的连接洒遍互联网的每个角落。
Use of avatars, signatures: avatar can be designed a, promote their own brands, signature can add their own forum for the presentation and connection, to let you forum connecting all over the Internet in every corner.

发贴要求质量第一: 发贴不在乎发贴的数量多少,发的地方多少,而帖子的质量特别重要,为什么呢?因为发的多,但总体流量不多,大家发贴,关键是为了让更多大额人看,变相的宣传自己的网站。所以追求的是最终流量。所以发高质量的帖子,专注一点,可以花费较小的精力,获得较好的效果。
The quality requirements of the first: the don't care about the number of how many, the place number, and post quality is particularly important, why? Because many, but the overall flow, we post, the key is to let more people see large, disguised to promote your site. So is the pursuit of the final flow. So high quality posts, focus on one point, can spend less energy, to obtain better results.
本文发布于UEO营销型BOB体官网手机版企业尚品中国/
来源声明:本文章系尚品中国编辑原创或采编整理,如需转载请注明来自尚品中国。以上内容部分(包含图片、文字)来源于网络,如有侵权,请及时与BOB体官网手机版联系(010-60259772)。
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