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新手建站不可忽略的网站seo优化必备常识

来源:尚品中国| 类型:网站百科| 时间:2013-08-22
新手建站的时候,看中的不是网站优化,认为只要网站上线就可以了,甚至有些必要的准备工作都没弄好,就急急忙忙上线,而且上线了,还在修改网页的布局和配色设计,修改标题和内容描述,那些新手不看重seo网站优化的最主要表现是网站急急忙忙上线后,那天看网页布局不好,配色不好,就每天改一点,每隔一段时间就修改一下样式表,这是新手常做的事,这也是新手网站优化的大忌。
When the new site, and not the website optimization, as long as the website online, and even some necessary preparations are not ready, we rush on-line, but also on the line, still modify the webpage layout and color design, modify the title and description, the main performance of novice don't focus on the SEO website optimization is site rush on-line, the day see webpage layout is not good, color is not good, every day to change a bit, every time you change the style sheet, it is the novice often do, this is also a novice website optimization of the taboo.

下面讲一下新手建站不可忽略的网站seo优化必备常识。
The following comment website SEO optimization must have knowledge of the new site can not be ignored.

1.网站模板问题。
Website template.


网站上线前,一定要先将BOB体官网手机版模板设计后,各种网页细节问题,也要在本地测试中弄好,不要上线后还修改网页样式,这是新手最喜欢做的事,当然如果你对网页设计不是很熟悉,用的是别人的模板,这时你只要注意一些细节问题就好了,毕竟网站是以内容为皇的,当然不是说不重视网站模板,一个好的模板可能会带来好用户体验,对留住用户,网站回头率的提高有很大的帮助。所以能够设计好的优秀的模板,当然很重要,如果不能那么就以内容为主。
Before the line on the website, must first be website template design and construction, various webpage details, also should do well in the local test, don't also modify webpage style, this is new to most like to do, of course, if you're on the webpage design is not very familiar with, is not the template, then you as long as you pay attention to some details to be good, after all, site is the content for the emperor, of course is not to say do not attach importance to the site template, a template may bring good user experience, to keep users, are of great help to improve the site back rate. So to design a good template, of course is very important, if not then content.

2.网站标题问题。
Website title.


新手网站上线后,喜欢频繁的修改网站标题和描述,这个也是百度对新站收录慢的主要原因。所以在上线前,一定要给自己的网站一个很好的定位,要确定好自己网站的标题,经过研究,对于网站标题,如果你能想出一个新颖的词汇,那么百度蜘蛛会过多的关注你,会给你更快的收录,当然新颖不是说生僻,不要搞些生僻难懂的词汇,自己都觉得不好看,记住一点,网站优化是为了给用户体验的,不是为了讨好搜索引擎的,即使你对搜索引擎友好但是你的用户体验不佳(这里主要指用户的pv量和停留时间)排名迟早是要掉的,所以在以用户体验为主的前提下,尽量想个好点的标题,可以自己用百度指数查一下,标题最好要是一句通顺的话,这样用户也能记住,对搜索引擎也好,比如设计前线素材网的标题。
New sites online, like change site title and description of frequent, this also is the main reason of Baidu included slow to railway station. So in online before, be sure to give your website a good location, to determine your site title, after the study, for the site title, if you can come up with a novel vocabulary, then Baidu spider will pay more attention to you, will give you a faster included, of course, the novel is not to say that rare, not doing understand words, feel not good, remember one thing, site optimization is to give the user experience, not to please search engine, even if you search engine friendly but your poor user experience (here mainly refers to the amount of PV users and residence time) ranking will be out, so the user experience as the premise, try to think of a better title, can use Baidu Index check, best if a way to smooth, so that the user can remember, the search engine or, such as design line material net title.

3.内链建设问题。
Within the chain construction.


网站内链建设,如果你的网站页面的内链很少,那对于新站来说是很难快速收录的,因为内链少说明你的营销型BOB体官网手机版内容少,内容少那么用户体验肯定就很差,用户体验差,那么百度蜘蛛就可能认为你的网站是垃圾网站,迟迟不给收录,或者说只是象征性的收录BOB体官网手机版,所以内链建设还是和用户体验有关,这里知道用户体验的重要性了吧!
Construction sites within the chain within the chain, if your site is very few, it is difficult to quickly included for new sites for, because the chain less explain the construction of marketing your website content is less, less so the user experience must be very poor, poor user experience, then Baidu spider might think that your site is landfill site, has not included, or symbolic included the home page, so the construction of the chain or and user experience, here know the importance of user experience!

4.广告问题。
Advertising.


新站上线就放广告,这个是不利于网站优化的,会降低搜索引擎的友好度的,所以对于新站,尽量不要放广告,在已经布局好的广告位上放一些图片,使网站整体看上去好看一点,特别是弹窗广告,如果你是新站,一上线就放弹窗广告,那么基本上你的网站就被搜索引擎判死刑了,因为百度新算法,石榴算法是专门针对弹窗广告的,当然新站一般来说流量肯定不大,如果你放弹窗广告来盈利,只要两种可能,一种是你有很好的正当流量来源,一种是你准备刷流量,这两种对网站的长远发展都是不好的,所以想长远发展的,就好不要走此捷径。
The new line will put advertising, this is not conducive to the website optimization, will reduce the search engine friendly degrees, so for new sites, try not to put advertising, put some pictures on the already layout good advertising position, make whole site look nicer, especially the window advertising, if you are a new sites, a on line on the pop-up ads, so basically you website is search engine sentenced to death, because the new algorithm Baidu, pomegranate algorithm is designed for pop-up ads, of course, the general flow is not sure, if you put the pop-up ads to profit, as long as the two possibilities, one is you have a legitimate source of traffic is very well, one is you ready to brush flow, these two kinds of long-term development of the site are not good, so I want to long-term development, we should not make the cut.

5.内容采集问题。
Content acquisition problem.


新站上线后就开始采集文章,这对于百度来说,此类网站就是垃圾网站,根本不会收录,即使收录了一段时间后也会被k,我想你肯定会说,我伪原创啊,我曾今看过一个网站,网站内容全部几乎是采集的,但是他的排名很好,那他是怎么做到啊,我研究了一下他采集的文章,基本上没有可读性,但是就是排名好,经过一番查找,最后发现他采集的文章里放了一些不相干的内容,将这些内容的字体颜色和文章的背景颜色搞成一样的白色,这样用户浏览文章的时候就看不到了,也不影响用户体验,又能很好的排名。
New sites began to collect articles online, for Baidu, such sites is garbage sites, not included, even if included after a period of time will be K, I am sure you will say, I pseudo original ah, I once saw a website, website content is almost acquisition, but his ranking is good, that he is the how to do ah, I studied his collection of articles, no readability basically, but is the ranking is good, after a search, finally found his collection article put some irrelevant content, the content of the font color and background of the article color to be the same white, so that users browse the time not see, do not affect user experience, but also a very good ranking.

我想大多数人会认为这是一个很好的方法,确实我观察了这个网站很长的时间,排名都没有掉,而且还在逐步上升,但是有一点就是这个网站的pv很低,几乎和IP一样,这说明什么呢,他做网站是为了迎合搜索引擎的口味,而不是注重用户体验,而且事实表明网站的用户体验很差,我相信此类网站是走不远的,用户很容易流失。这里还是说到了用户体验,可想而知一切都是围绕用户体验转的。
I think most people would think that this is a very good method, I observed this site for a long time, ranking has not dropped, but also gradually increased, but the point is that this site PV is very low, almost like the IP, what does this mean, he is doing a website in order to cater to search engine taste, rather than focus on user experience, but also the fact that the user experience of the website is very poor, I believe this kind of website is not far away, the user is very easy to loss. Here is that the user experience, one can imagine everything revolves around the user experience.

6.主机空间问题。
Host space problems.


没有一个稳定的空间很难做好百度排名,很多新手站长,在买空间时考虑最多的是价格问题,希翼便宜而且空间又大,我相信便宜没好货的道理,不要贪图小便宜,不然真会让你悔恨莫及的,我见过几个网站本来排名很好的,权重也高,但是因为空间问题,一段时间打不开了,最好被百度降权了,虽然最后随着空间的稳定,权重还是恢复了,但是对于新站来说会降低搜索引擎的友好度的。所以空间的选择很重要,一定不要贪图小便宜。
Without a stable space is very difficult to do Baidu ranking, many novice webmaster, buy space when the price is considered the most problems, want cheap and space is large, I believe that no good cheap goods truth, don't covet petty gain, otherwise it will make you too late to regret, I have seen some sites have very good ranking, weight is high, but because of space issues, for a period of time not open, is best Baidu down the right, although in the end with the stability of the space, weight or restored, but for new sites will reduce the search engine friendly degree. So the choice of space is very important, must not covet petty gain.

7.关于301重定向问题。
About 301 redirection problem.


一般情况下,域名分为主域名和二级域名,例如xxx.com和前者是主域名,后者是二级域名,根据习惯,有的人喜欢不带www的,而有的人喜欢带www的,因此为了不使权重分散和品牌的打造,就需要301重定向了,这里就不讲述具体的方法了,对于新手,切记一定要在上线后马上做好301重定向,不要等你的网站有了就好的排名后在做301重定向,这样会导致你的网站排名会停止上升,重要的是一定要选好你要用的域名,不要反复重定向。
In general, the domain is divided into the main domain and the two domain names, such as xxx.com and the former is the domain name, which is the two level domain, according to custom, some people love without WWW, and some people like WWW, so in order to make do not make weight dispersion and brand, you need 301 redirect, you not here on specific methods, for the novice, be sure to immediately make a 301 redirect in on-line, so you do not have a good website ranking in the do 301 redirection, this will lead to your website ranking will stop rising, it is important to select you want to use the domain name, do not repeatedly redirection.

我曾见过一个网站,本来排名很高的,权重大约为3左右,但是一次看他做了301重定向,以前没做过,将带www的指向了不带www的,但是过来几天他又将不带www的指向了带www的,过了几天他的网站被降权了,权重直接降为0,至今4个多月还没有恢复,虽然收录很多,但是权重排名很低,虽然权重迟早会恢复的,但是时间会很长的,毕竟草根站长是等不起的,所以301重定向需谨慎,小心操作。
I have seen a site, was ranked very high, the weight is about 3, but once see him do a 301 redirect, haven't been done before, will take www direction without WWW, but after a few days he would not bring the WWW to the WWW, the a few days on his web site is down right, the weight is directly reduced to 0, has more than 4 months has not recovered, although included many, but the weight of ranking is low, even though the weight will recover sooner or later, but time will be very long, after all grassroots webmaster is not afford, so a 301 redirect the need to be cautious, careful operation.

最后,提醒大家要养成定期检查301重定向是否还有效,特别是主机升级后,BOB体官网手机版曾经出现过这种问题,主机升级后,301重定向尽然掉了,还好BOB体官网手机版是新站,不用过于担心。
Finally, to remind you to develop a regular check 301 redirect is still valid, especially the host after the upgrade, the station has appeared this kind of problem, the host after the upgrade, 301 redirect all away, but the station is new sites, do not worry too much.

8.关于网站url搜索引擎的提交问题。
On site URL search engine submission of problem.


对于新站,url的提交很重要,什么时候提交,提交多少次,这个也比较重要,个人认为,在新站上线一段时间,在你的网站内容更新有规律的情况下,在提交url,不要在你的网站更新没有规律的时候提交,当蜘蛛来的时候你的网站没有内容,会降低搜索引擎友好度的。更新文章最好要养成规律,然后再提交url,最后新手要养成看网站日志的习惯,分析百度蜘蛛的IP段和爬取网站的次数和规律,对网站优化有很大的帮助。
For new sites, URL is important to submit, when submitted, submit many times, this is more important, personal think, on-line for a period of time in the new sites, in your website content update law, the submission of URL, do not update when there is no law to submit your site, when spiders your website does not have content, will reduce the search engine friendliness. Updated best article to develop rules, and then submitted to URL, finally the novice to form the habit of Web log, IP segment analysis Baidu spider crawling frequency and regularity and take website, has the very big help to the website optimization.

总结:这就是新手建站seo要考虑的一些重要的问题,考虑到这些会让你的BOB体官网手机版少走些弯路,快速收录和获取排名。
Summary: This is the new site SEO to some important issues to consider, taking into account that will make your web site to little take some detour, fast included and ranking.
来源声明:本文章系尚品中国编辑原创或采编整理,如需转载请注明来自尚品中国。以上内容部分(包含图片、文字)来源于网络,如有侵权,请及时与BOB体官网手机版联系(010-60259772)。
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