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网站seo优化的下一阶段是内容营销

来源:尚品中国| 类型:网站百科| 时间:2013-08-19
SEO屌丝们兴庆自己终于可以摆脱苦逼的SEO体力活时,殊不知一场更大的劳动性密集苦逼活正在向他们袭来,内容营销到底有多苦逼?
When SEO gigantic loser are Xingqing you can finally get rid of misery SEO physical, but a more labor intensive forced to live in their hit, content marketing how bitter?

首先大家知道内容营销(content marketing)是指不需要做广告或做推销就能使客户获得信息、了解信息、并促进信息交流的营销方式。它主要通过博客、事件营销、白皮书、视频以及图片提供目标市场所需要的信息,而不是依靠推销行话。光光“不依靠推销行话”这几个字就比SEOBOB体官网手机版的漫天推广看起来美妙多了,但是事实却是这样的:
First of all we know content marketing (content marketing) is not required to advertise or promote can enable customers to obtain information, understand the information, and to promote the exchange of information marketing. It provides the main target market needed information through the blog, event marketing, white papers, videos and pictures, rather than relying on marketing jargon. Light "does not rely on sales pitch" this a few word than SEO website promotion looked pretty much everywhere, but the truth is it:

1. 时间不够用(There is not enough time)

内容营销包括发现、组织、分享内容的过程,在整理好内容后你会找个平台发布,而且得是个优秀的平台,一般博客、 微博、WP、贴吧、论坛是文字内容的首选,视频的话更适合事件营销,但不是你发布后别人就会趋之若鹜的来围观,发布之后SEO时期的推广一样都不会少,你需要你的文章发到更多博客、WP、贴吧、论坛……而且因为内容营销的“间接营销”性,你发了很多跟直接营销型BOB体官网手机版不相关的东西,要发多少才能让潜在买家(的购买行为)受到引导呢?如果不是大企业,你会觉得时间周期让你耗不起。
Content marketing including process found, organization, sharing, tidying up after you will find a platform to release, but it is an excellent platform, blog, WP, in general, micro-blog post bar, the forum is the preferred text, video words more suitable for the event marketing, but don't you release after the others will scramble for the crowd, after the release of extended SEO periods are not like, you need your article to more blog, forum, post bar, WP...... And because the content marketing "indirect marketing", you made a lot of direct marketing is not related with the type of website construction of things, to how much to let potential buyers (purchase) guided? If it weren't for a large enterprise, you will feel that you can't afford the time period.

也就是说SEO时期你的时间专注在推广上,但内容营销内容既要花时间搞内容,又要花时间推广,而且内容营销推广的过程目标不甚明确,你总会觉得缺时间。
That is to say SEO you time to focus on promotion, but the content marketing content should take the time to engage in content, but also take the time to promotion, and marketing process goal is not clear, you will always feel the lack of time.

2. 缺乏原创和高品质内容让人头疼(The lack of originality and high quality content to let a person headache)

目前大家看到混得比较好的原创和高品质内容包括一些创业者的博客、微博,就IT界来说,比如国内月光博客、李开复的博客、木瓜移动的微博,国外的paulgraham.com。内容上要么分享创业故事,好的项目、要么分享深刻的见解,而后者的要求更高,一个人如果不是从业者不可能就能把行业的种种看透,所以还需向各个细分领域的人士约稿或转载。
Now we see mixed original and high-quality content better including some entrepreneurs, micro-blog blog, IT sector, such as domestic Moonlight blog, Li Kaifu's blog, papaya mobile micro-blog, foreign paulgraham.com. The content or share business stories, good projects, or to share insights, and the latter is more demanding, if a person is not practitioners may not can put all through the industry, so we need to the various segments of the manuscripts or reproduced.

相对而言,SEO的目标就简单很多,他们的目标就是在链接被收录之后,通过关键字、Bookmark、PR、WP、评论、交换链接、论坛各种方式增加外链,从而提高网站权重以及在搜索引擎的排名。
Relatively speaking, the goal of SEO is much simpler, their goal is to be included in the link, increase the chain by keyword, Bookmark, PR, WP, comments, links, forum in various ways, so as to improve the site weight and ranking in the search engines.

3. 不知道如何统计内容营销的效果
Do not know how the statistical content marketing effect


内容营销的策略是通过你呈现的内容,潜在买家(的购买行为)受到引导,并最终考虑让你成为他潜在的战略伙伴。”这种引导力如何考量?有何具体表现?当产品获得购买后你从哪里去统计?
Content marketing strategy is presented through your content, potential buyers (purchase) guided, and finally consider you as his potential strategic partner." This leads to consideration? What specific performance? When the product is obtained after you buy from where the statistics?

SEO时期产生购买的链接用谷歌 Analytics等工具可以精确统计出来单的搜索“关键字”、哪个链接、那个页面来了多少单,而且SEO的某个周期的效果可以用其在搜索引擎的排名来衡量,每天你都可以在引擎里输入各个关键字看页面排名上升没,这种精确性是目前内容营销无法提供的。
SEO period, buy links using 谷歌 tools such as Analytics can be precisely calculated single search "keyword", which link, the page number to the single, and a cycle of SEO effect can be used in the search engine ranking to measure, every day you can input the keywords in the engine. See page the rankings without, this accuracy is currently unable to provide content marketing.

4. 缺乏优秀写手
The lack of good writers


此处所说的写手并非所说的“五毛党”,跟SEO时期的软文写手有很大区别。不管企业或个人在活动中有时候需要雇佣一定的网络内容写手,一方面可以借助意见领袖的影响力;另外也可以为用户提供优秀的内容。但是优秀的写手在哪里?是那些有从业经历、亲身经验、有说服力的人,你要获得这些资源,钱和社会关系一样都不能少,你有这样的能力么?
Here writers are not said "five hair party", has the very big difference with the era of the SEO soft Wen writers. Whether business or personal activities sometimes need to hire some web content writers, one can use opinion leaders influence; also can provide good content for the user. But where is the outstanding writer? Are those who have working experience, experience, convincing people, you want to get these resources, money and social relations as cannot little, you have this ability?

5. 光微博内容营销要注意的就有6点
Light micro-blog content marketing should have 6 points


现在大家落实到具体内容营销的环境中来,眼下博客、微博、微信、视频、事件营销等平台中,你会选择相对传播速度较快的微博平台,但是来看看光微博内容营销就要注意的几点吧:1) 社会化媒体对话不是对着你的粉丝大喊 2)每次专注一个形式的微博 3)视频、图片、投票等形式真的有效吗?4)按照时间定点发布真的重要吗?5)评论/转发/粉丝数 真的是铁打不动的KPI吗?6)不敬重原创,无节操转发。
Now we implement the specific content marketing environment, at the moment, micro-blog blog, micro message, video, events marketing platform, you will choose the relative spread faster micro-blog platform, but to see some light micro-blog content marketing should pay attention to it: 1) social media dialogue was not directed at you fans shouted 2) each focus on one form of micro-blog 3) video, pictures, voting and other forms of effective really? 4) according to the time point post really important? 5) comments / forward / number of fans really iron fixed KPI? 6) do not respect the original, unchastity forwarding.

这只是一个微博平台, 而且还没考虑此平台用户注意力分散和微博数量过庞大,容易被淹没的负面特点,如果真的等到内容营销生效的那天,你要做多少工作量?这是个未知数!
This is a micro-blog platform, but also did not consider the number of this platform user distraction and micro-blog too large, negative characteristic is easy to lose, if you wait until the day of marketing force, you have to do much work? This is an unknown!

最后,从宏观来说,营销多年一直是靠主动推广、到处撒网、目标明确取胜,不会因为内容营销来了就可以转为 “愿者上钩、精耕细作、因为引导力而产生购买“,之前TNW的撰稿者AARON GINN在一篇文章中已经提到当下“最好的产品不需要营销已成谬论”,即使是最好的技术营销官也无法逃避,所以内容营销相对SEO营销就是既要质量又要数量的更大型劳动密集型产业,它不会轻松只会更加苦逼。
Finally, from a macro point of view, marketing for many years has been on active promotion, everywhere, clear goals to win, not because of content marketing coming to "take the bait, intensive and meticulous farming, because the guiding force to generate buy", before the TNW writer AARON GINN in an article has mentioned the "best the product does not need marketing has become a fallacy", even the best technology marketing officer can escape, so the content marketing relative SEO marketing is not only to the quality and quantity of the large labor intensive industry, it will not be easy will only more misery.
来源声明:本文章系尚品中国编辑原创或采编整理,如需转载请注明来自尚品中国。以上内容部分(包含图片、文字)来源于网络,如有侵权,请及时与BOB体官网手机版联系(010-60259772)。
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